The spot: An obese man is tending a barbecue grill. He's cooking some Ball Park Franks. He says he likes his hot dogs "girthy." He keeps repeating that word—claiming he likes "the way it rolls off my tongue"—as he holds the frank up to his mouth; issues a guttural moan; and wraps his lips around the big, swinging dog. In all, he says "girthy" a full seven times.