a follow-up

to my post marvelling at the Head On commercial, deconstructed on slate by seth stevenson.

As for this ad campaign, it is utter genius. With this one 10-second spot, the makers of HeadOn have torn down all the pretenses that have gummed up the advertising industry for years. Production values? Persuasion? Emotion? Humor (of the intentional kind)? These are stalwarts of the old, outmoded advertising paradigm. The new, head-on (or HeadOn) approach holds that advertising is about blunt force.