2005-11-22

The New Yorker: Fact

The New Yorker: Fact: "Chery’s early strategy—gleaning useful information from the wreckage of troubled automakers—culminated in a tiny vehicle called the QQ. In 2002, General Motors acquired a controlling interest in Daewoo Motors, the South Korean company, which had gone bankrupt. G.M. took the platform of a Daewoo minicar known as the Matiz, repackaged it under the name Chevrolet Spark, and prepared to start production in China. In June of 2003, half a year before the Spark went on the market, Chery unveiled the QQ. It looked almost exactly like G.M.’s car but retailed for a quarter less: about six thousand dollars. Chery also introduced a sedan that appeared suspiciously similar to the Daewoo Magnus. Chery named that car the Son of the Orient."

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