nyt discovers underwear

“There’s been an explosion in printed underwear, low-rise underwear and different kinds of boxer briefs,” said John Sievers, an owner of International Jock, who said that his business has doubled in three years. Underwear by C-IN2 and Andrew Christian, artfully constructed with seams or straps to make the most of a man’s, um, profile, has done extremely well, he added.

1 comment:

ScottMDPhD said...

"Novelty underwear, for decades the butt of jokes and the joke of butts, has, in the last two to three years, turned into a serious business, capturing a significant share of the $1.1 billion men’s knit-underwear (that is, excluding boxers) market. "

i can't believe this sentence is in the new york times.