Gale Gand's Very Red Velvet Cupcakes

recipe stolen from marshall fields

Gale Gand's very red velvet cupcakes


  • 1 cup shortening 2 eggs
  • 1½ cups sugar
  • 2 Tbsp cocoa powder
  • 2 oz red food coloring
  • 2½ cups cake flour
  • 1 tsp salt
  • 1 tsp baking soda
  • 1 cup buttermilk
  • 1 tsp vanilla
  • 1 tsp red or white wine vinegar


Heat oven to 350°. Grease and flour inside of cupcake pan.

Cream the shortening, eggs, and sugar until fluffy. Whisk cocoa and food coloring into a paste and add to other mix.

Sift together dry ingredients. Combine buttermilk, vanilla, and vinegar in a bowl. Alternate adding these and the dry ingredients to the stuff in the mixer.

Fill cups ¾ full and bake until firm to the touch in the center, about 15–20min. Cool in pan, frost, and enjoy.

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